Publications and Podcasts
Navigating Leadership Landmines: From Car Shows to Boardrooms
A firsthand narrative exploring the impact of untrained marketing leadership.
Product Marketing and Pricing Strategy Master Class
9-minute discussion on real-life pricing and packaging strategies based on data.
Are Analyst Relations Worth It? Our Forrester Wave Experience
Breaking down the good, the bad, and the ugly when it comes to analyst relations.
Product Marketing, Feature Launches, and Marketing Leadership
Discussing my go-to process for product launches, the ideal setup for a product marketing team, and more.
Growth Marketing that Scales: A Practical Guide
Stop guessing and start growing. 🌱
Why, How, and Where to Start in Product Marketing
Defining the PMM role, learning essential skills, and assessing the right fit.
The Sour GTM SaaS Takes Podcast
Sharing controversial takes on the current state of SaaS while attempting the sourest candies in the world 🍬
How to Recession-Proof Your Messaging in a Down Economy
A deep dive into why brands need to switch up their messaging, and how.
Looking for more work I’ve done? I’d love to share my full portfolio — Reach out to Alex at hello@virdical.com 📧
