Hi! I’m Alex, an award-winning product marketing leader and cross-functional team bestie. For the past decade, I’ve been launching and growing products that customers obsess over.
From B2B to B2C, I speak all the marketing languages. I help clients craft product marketing strategies so good, their competition can’t help but copy (no really).
Outside of work, I'm a proud French bulldog mom, amateur banjo player, Gamecocks fan, night owl, Baltimorean, and vintage glass collector with my own boutique in Ellicott City, Maryland!
Product marketing leader. French bulldog mom. Vintage glass enthusiast.
Meet Teddy Bear, the Virdical office dog. Yes, you will hear him snoring on each and every call!
My product marketing philosophy
To be successful in today’s competitive landscape, businesses can’t afford to play guessing games, wondering what will work and what won’t.
Product marketing is the magnifying glass 🔍, providing organizations with clarity on how to build, launch, and grow their products. As a product marketer (and vintage glass enthusiast), I bring the metaphorical looking glass to aid the entire GTM team.
Let’s ditch your blurry marketing spots and sharpen focus together!