Market smarter.
Grow faster.
Have fun.

I help B2B and B2C companies create instant clarity that drives brand awareness and pipeline — with a healthy dash of fun along the way.

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Trusted by B2B, B2C, and agency brands

The answer: a winning product marketing engine 🚀

Why? Because making great products is only part of the equation. You need to get your product in front of the right customers. Fast. 

Sounds easy enough, right? But if you’re reading this, I’m guessing you’re feeling the marketing struggle, big time.

That’s where I come in. 

As a former in-house growth and product marketing leader — I get you and I got you.

What do the best products in the world have in common?

Awards and recognition

  • Alex joined the team and immediately brought a level of excellence to our go-to-market function. She implemented processes to help streamline our product launch process while demonstrating an impressive ability to build a coalition between the marketing, sales, and product organizations. She’s a great leader and a strong member of any marketing team.

    Jordan Decker
    VP of Marketing at PatientPop

  • Recognized by Product Marketing Alliance as one of the top 100 product marketing influencers of 2023.

  • She shines as a product marketer, where she stands out by matching her intuition for understanding people with data-driven market research. She could always be relied upon to expertly handle the needs of both internal stakeholders and external prospects.

    Jason Lynch
    Director of Marketing at Celerity

  • Alex has a knack for translating product-centric language into effective content that can be leveraged for both prospects and customers. During my time at Metadata we collaborated on external-facing product newsletters, plus customer events where she presented and led engaging sessions.

    Preston Lam
    Customer Marketing Manager at Sisense

  • Awarded Positioning and Messaging Maestro of 2023 by Product Marketing Alliance.

  • Alex is truly one of the best product marketing leaders I've had the pleasure of working with. What sets Alex apart is her exceptional leadership & collaboration skills. She literally built bridges across every department which fostered a collaborative and creative environment.

    Bryttney Blanken
    Founder, Bryttney Blanken Consulting

  • Alex is an irrefutable talent with so many tricks and capabilities up her sleeve it leaves me in awe. There's nothing this woman can't do and she does it with such exactitude, ensuring the projects or tasks she's delivering on meet and exceed expectations. And with all she juggles, her quality of work given all she does is unparalleled to any Product Marketer I've ever had the pleasure to work with.

    Talya Reynolds
    Customer Education at Cube

You’re in good hands. Here’s how I help teams across B2B and B2C organizations:

💡Compile intel on your customers and your competition

We’ll help you understand your customers and outsmart the competition.

🎯 Pinpoint the right positioning, pricing, and packaging

We’ll help you become best friends with Sales and Customer Success.

🚀 Streamline and supercharge your product launches

Ditch launch day drama. We’ll create the optimal launch process for your team and your product.

✍️ Craft content for internal and external audiences

Perfectly polished materials that answer every possible question buyers throw your way.

What’s the secret sauce?

I work with teams as your fractional product marketing leader, early stage accelerator, mentor, and more — check out the services I offer below 👇

Why you’ll love working with me

Zero ego. All hustle (with a dash of fun).

  • I believe customers come first, always. My clients and their customers are the heroes of every plan I create.

  • My approach is rooted in empathy, so I can speak your audience's language (even the emoji one) and create messages that truly resonate.

  • Each client is unique, which is why my strategies are tailored to address your specific challenges, products, and team dynamics.

  • I'm a seamless extension of your crew — no egos, just hustle and good vibes. We win together!

  • No one solution fits all; I blend best practices and frameworks with new strategies to make your products stand out.